Developing new markets and expanding your business territory was the theme of Chippewa County Economic Development Corporation’s (CCEDC) most recent workshop entitled, “Finding Your National/International Sales Representative.”  This ½ day event was held on Wednesday, August 25 at the Chippewa Falls, Chippewa Valley Technical College (CVTC).

During this interactive event Jerry Leth, of the Manufacturers Agents National Association (MANA) an association of interdependent manufacturers and representatives dedicated to educating, protecting and promoting the multi-line, outsourced sales function;  shared his first hand experiences regarding the advantages & disadvantages of marketing through a sales rep; how & where to find your sales rep; how to find the right rep for your company; structuring the legal agreement and how to grow the relationship after you secured your representative.  MANA’S vision is to be the leader in enhancing successful relationships between representatives and manufacturers.

“Your companies sales representative is a crucial key to profitability and expanding your market area,” stated Charlie Walker, President/CEO of CCEDC.  “Jerry’s first hand information and experiences as a former sales rep and now with MANA provided great insight for the workshop attendees.”

This and other CCEDC workshops are part of CCEDC’ S Business Retention Program.   This program helps retain business and encourages expansion of existing businesses. The program also places significant emphasis on creating a business environment for stable, successful companies and are offered at a reduced cost so small/new businesses can participate; scholarships are also available.  For more information regarding CCEDC’s business education opportunities and workshops logon to www.chippewa-wi.com or contact Jerilyn Sahr, 715-723-7150 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .