Engagement Marketing & Power of Email Marketing

When: Tuesday March 22, 2011

12:30pm to 1:00pm - Check-in & Networking

1:00pm to 2:00pm Session 1 -

Engagement Marketing

2:15pm to 3:30pm Session 2 -

The Power of Email Marketing

Where: Avalon Hotel & Conference Center 
1009 W. Park Avenue
Chippewa Falls, WI 54729

The workshop will help you to:

* Reach more people with your message

* Create email campaigns that get results

* Get your emails opened and read

* Write compelling subject lines and copy

* Interpret email campaign results (open-rates, bounce-rates, click-thru rates, etc ...)

Who Should Attend:

New/Beginning Email Marketers

This event is free of charge—Click Here to register!

Session Information

Session 1 - 1:00pm to 2:00pm -

Engagement Marketing:Building relationships that drive business success.

The two questions this seminar will answer:

1)      How do I generate more repeat business from existing customers?

2)      How do I get my customers to refer my business to others?

Building lasting relationships with your existing customers and members drives business success.  Making that happen is called “Engagement Marketing.” Having an Engagement Marketing strategy is the key to inspiring your most passionate customers and advocates to: have conversations with you and fellow customers, share stories and opinions, and share your content with their own social circle. In this seminar, you’ll discover the three components that lead to Engagement Marketing success:

• Providing an excellent customer experience,
• Making connections that engage your audience and enable  an ongoing dialog, and
• Using social media to continue the dialog and engage a broader audience.

Come see models of how other small businesses, non-profit associations, and organizations combine email marketing and social media marketing in order to build connections, monitor feedback, share interesting content and drive toward business success.

Session 2 - 2:15pm to 3:30pm -

The Power of Email Marketing

Proactive, outbound Email Marketing should be an important, key component of your overall marketing or customer/member communications strategy. Email marketing is cost effective and easy to measure. Suitable for all experience levels, this session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies for getting and keeping quality subscribers, increasing deliverability and open rates, writing good headlines and content, saving time, getting readers to take action, and more !

This event is free of charge—Click Here to register!