The Power of Email Marketing
Chippewa County Economic Development Corporation (CCEDC), Constant Contact and Martino’s Restaurant have teamed up to host an event, The Power of Email Marketing. The workshop will be held on May 2, 2011, 10:30a.m-1:30pm at Martino’s Restaurant, 965 Pine Street, Stanley, WI. The cost to attend is $15 with workshop materials and refreshments provided.
This workshop is a two-part event. Session one,beginning at 10:45, starts off with engagement marketing, during this session attendees will learn strategies to build lasting relationships with existing customers and members to drive business success. An effective engagement marketing strategy is the key to inspiring your most passionate customers and advocates, it allows you to have conversations with fellow customers, share stories and opinions, and share your content with their own social circle. Session two begins at noon and focus’ on direct email marketing strategies, this session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies for getting and keeping quality subscribers, increasing deliverability and open rates, writing good headlines and content, saving time, getting readers to take action, and more!Proactive, email and engagement marketing is an important, key component of your overall marketing or customer/member communications strategy. Email marketing is cost effective and easy to measure. This workshop is suitable for all experience levels.
This workshop is part of the CCEDC Business Retention and Entrepreneurial Development programs. These programs have been created to provide current businesses and entrepreneurs with the information and training needed for success. “Business’ rely on the internet, email and social media relationships as a competitive marketing strategy,” said Charlie Walker, President/CEO of CCEDC, “it is a highly effective, low cost alternative marketing solution.”