“How to Create a Strategic Marketing Campaign,” a 3-hour comprehensive workshop on marketing, will be offered by Western Wisconsin SCORE.

Date:  Saturday January 21

Time:  9 a.m. to noon

Place:   the Chippewa Valley Technical College

620 West Clairemont  Avenue,  Eau Claire.

This seminar will focus on helping both new businesses and existing businesses looking to get more return on their marketing dollars.  Topics to be covered:

• What is “marketing”?

• Identifying your target audience

• Creating an effective brand

• Developing a marketing budget

• Using different media to our advantage

• When to use creative & consulting services

• Developing and implementing a strategic marketing plan.

• Creating an effective, long-term marketing campaign.

The seminar will be presented by James Peters and Olaf Lind of Factor 4 Creative Marketing, Chippewa Valley, a full-service creative agency.  They represent over 28 years of combined experience in marketing, specializing in brand development, media buying, and coordinated cross-media advertising.

Western Wisconsin SCORE is one of 389 chapters nationally.  A 13,500

member volunteer association, it is  chartered by the U.S . Small Business Administration.  Last year, SCORE helped clients start nearly 59,000 businesses.

To register: www.score-westernwisconsin.org and follow the workshops link

Or  call the SCORE office at 715 834-1573  9 a.m. to Noon weekdays.  The cost of the seminar is $20.