WIScale has been in business in the Chippewa Valley since the 1950s. When John and LeAnn Nelson took over the company 25 years ago from LeAnn’s father, they began operating in the Lake Wissota area. Since that time many things have changed, but the exceptional level of service supplied to its customers has remained.
The company specializes in industrial scales, process controls, and material handling equipment and supplies. The scales range from lab balances on the small end to truck scales and railroad track scales on the large end. In addition, the company specializes in custom systems and system integration. Continually growing the company since the 1990s, John’s main responsibilities revolve around sales and assessing customer’s needs to help find them the right product.
WIScale is able to customize all types of scale systems to meet customer requests beyond the ‘off-the-shelf’ products. “We offer solutions for complex systems integrating to other equipment. Weight data management plays an important role for our customers who are trying to maximize return and throughput,” John explained.
Throughout the years, John believes that one of the reasons for the company’s success is its location. “Chippewa County is a great location due to its proximity to surrounding communities and highway access. Most importantly, it is the people here that make this the best place to live and work,” he said.
To further expand WIScale, John has sought the expertise of Chippewa County Economic Development Corporation. “I have been working with CCEDC on our recent building project. The staff has been very supportive of our needs,” he said. Through effort with the CCEDC WIScale was able to find their new location in the Riverside Industrial Park where they have expanded operations.
With an expanded facility and excellent team members, John looks forward to the future. “Managing a small business is no easy task these days. We try to stay proactive and dynamic in everything we do to meet the demands of our customers and the current business environment,” John concluded.